Privacy Notice pursuant to GDPR (EU Regulation 2016/679)

1. Data Controller

The Data Controller is Up-town, with registered office at Via Giuseppe Marcora 6, 20121 Milan, Italy.

Contact details:

Email: info@housymilano.it

Phone: +39 02 45373180

Address: Via Giuseppe Marcora, 6, 20121, Milano (MI)

 

2. Types of Data Collected

Up-town processes the personal data you provide in connection with your relationship with our company, including:

 

Personal and contact information

Website navigation data

Data necessary for the fulfillment of contractual obligations

 

3. Purposes of Processing and Legal Basis

Your personal data will be processed, using electronic and/or manual means, for the following purposes:

A) Necessary purposes (do not require consent):

a) Compliance with legal obligations

 

Legal basis: Art. 6(1)(c) GDPR - compliance with legal, accounting, and tax obligations

Nature: Mandatory

 

b) Performance of contractual obligations

 

Legal basis: Art. 6(1)(b) GDPR - performance of contract or pre-contractual measures

Nature: Mandatory for the provision of services

 

B) Purposes requiring your consent:

c) Marketing activities

 

Legal basis: Art. 6(1)(a) GDPR - explicit consent

Purpose: sending commercial communications, promotional materials, and market research

Nature: Optional - refusal does not affect our services

 

d) Publication in promotional materials

 

Legal basis: Art. 6(1)(a) GDPR - explicit consent

Purpose: inclusion of your name in client/supplier lists and Up-town's credentials

Nature: Optional - refusal does not affect our services

 

4. Methods of Processing

Data will be processed in accordance with the principles of lawfulness, fairness, transparency, data minimization, and storage limitation as provided by the GDPR.

Retention period: Data will be retained only for the time strictly necessary to achieve the purposes for which they were collected and in compliance with legal requirements.

 

5. Data Recipients

Your data may be disclosed to:

 

Parties legally entitled to receive such information (e.g., public authorities, government offices)

Banks, insurance companies, and financial institutions for contractual fulfillment

Administrative service providers and professional consultants

Companies within the Up-town network and partner companies

Only with prior consent: potential customers for promotional purposes

 

Data may also be transferred to non-EU countries, in compliance with the safeguards provided by Chapter V of the GDPR.

 

6. Data Subject Rights

You have the right to:

 

Access (Art. 15 GDPR): obtain confirmation of the existence of your data and receive a copy

Rectification (Art. 16 GDPR): correct inaccurate or incomplete data

Erasure (Art. 17 GDPR): obtain deletion of data ("right to be forgotten")

Restriction (Art. 18 GDPR): restrict processing under certain circumstances

Data portability (Art. 20 GDPR): receive data in a structured format and transmit it to another controller

Object (Art. 21 GDPR): object to processing for legitimate reasons

Withdraw consent (Art. 7(3) GDPR): withdraw consent at any time

Lodge a complaint (Art. 77 GDPR): file a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali)

 

To exercise your rights, please contact us at the above details.

 

7. Provision of Data

Provision of data for purposes (a) and (b) is mandatory; failure to provide such data will make it impossible to deliver our services.

Provision of data for purposes (c) and (d) is optional; failure to provide such data or withdrawal of consent will not affect the provision of services.

 

Cookie Policy

Information on the Use of Cookies pursuant to the Italian Data Protection Authority's Provision of May 8, 2014

The website www.housymilano.it uses cookies to improve your browsing experience and provide services in line with your preferences.

What are Cookies

Cookies are small text files that websites send to the user's browser, where they are stored to be retransmitted to the same sites on subsequent visits.

Types of Cookies Used

1. Technical Cookies (do not require consent)

Session cookies:

 

Purpose: enable proper navigation on the website

Duration: deleted when the browser is closed

Legal basis: do not require prior consent

 

2. Third-Party Analytics Cookies

Google Analytics:

 

Purpose: analyze website usage in anonymous form

Type: persistent cookies

Cookies used:

 

__utma (duration: 2 years)

__utmb (duration: 30 minutes)

__utmz (duration: 6 months)

 

 

Data collected: anonymous and aggregated, without user identification

Google Analytics privacy information: https://support.google.com/analytics/answer/6004245

 

Cookie Management

Most browsers automatically accept cookies, but you can modify your browser settings to manage or block cookies according to your preferences.

Consent

By continuing to browse the website, you consent to the use of cookies as described above. Consent can be withdrawn at any time by changing your browser settings.

 

Intellectual Property Rights

All content on the website www.housymilano.it (including databases, images, photographs, software, articles, research, press releases, music, videos, texts, design, layout, menus, graphics, colors, tools, fonts, and software) is the exclusive property of Up-town and is protected by Italian copyright laws, EU legislation, international treaties, and other applicable laws.

Any reproduction, permanent or temporary, in whole or in part, of the website or its contents, including translation, adaptation, disclosure, distribution, or unauthorized use, constitutes infringement and will be prosecuted by Up-town.

Use of any documentation published on this website is permitted solely for personal, non-commercial purposes.

The "Up-town" brand and logo, as well as the domain name www.housymilano.it, are the exclusive property of Up-town. Any third-party trademarks appearing on the website are the property of their respective owners.

 

Links to External Websites

This website may contain links to external websites independent from Up-town. We do not exercise any control over such websites and are not responsible for their content, policies, or updates.

 

Limitation of Liability

Access and use of this website are at the user's sole risk. The website is provided "as is" and may be temporarily unavailable, defective, or subject to suspensions.

Up-town is not liable for any loss or damage arising from the use of the website, including loss of profits, data, or damages related to accessed content.

 

Abuse Reporting

Users who believe that posted messages are illegal or inappropriate are encouraged to report them promptly to: info@up-town.eu

 

Applicable Law

These terms and conditions are governed by Italian law.

Last updated: November 27, 2025