More than Milan
Milan remains a key point of reference for anyone looking to buy a home in Italy, whether for work, investment, or a life project. Yet some property searches naturally begin to move beyond the city. Not because Milan has lost its appeal, but because priorities change: more privacy, wider views, a slower pace, a better quality of life.
It is within this context that some of the most desirable destinations in Italy’s residential market come into focus, especially in the high-end segment. Recent data confirms growing interest in properties priced above €3 million, with demand rising by 11.23% in 2025 compared with 2024. Driving this trend is above all an international clientele increasingly drawn to iconic, well-connected locations that combine exclusivity with genuine liveability.
Among the most coveted destinations, Lake Como stands out as the leading hotspot for international buyers, accounting for 21.6% of overall demand and recording growth of 70.98% compared with 2024. Its appeal lies in a distinctive combination of factors: global recognition, remarkable scenery, high-quality housing stock and close proximity to Milan. All of this makes it especially attractive to foreign buyers looking for a second home or a prestigious investment opportunity.
Alongside Lake Como, coastal destinations continue to hold strong appeal. Argentario is among the fastest-growing areas, the Amalfi Coast continues to play a central role in international demand, and Versilia remains a major presence in the high-end residential market, confirming its status as one of Italy’s most established and recognisable destinations for exclusive properties. The Gulf of Tigullio, including locations such as Santa Margherita Ligure and Portofino, is also among the areas attracting the greatest interest.
More than Milan…
In this landscape, Milan remains central, but it is not always the only horizon. Some searches begin in the city and then open up to other destinations, when clients are looking for something different: broader views, greater privacy, a closer connection to the sea or to the surrounding landscape. Even beyond the city, Housy approaches every search in the same way: through listening, careful selection and genuine attention to each client’s needs.
